@article {17206,
	title = {Human values and the future of technology: a declaration of responsibility},
	journal = {ACM SIGCHI Bulletin},
	volume = {23},
	year = {1991},
	month = {1991/01//},
	pages = {11 - 16},
	abstract = {"We must learn to balance the material wonders of technology with the spiritual demands of our human nature."---John Naisbitt (1982).We can make a difference in shaping the future by ensurin g that computers "serve human needs (Mumford, 1934)." By making explicit the enduring values that we hold dear we can guide computer system designers and developers for the next decade, century, and thereafter. After setting our high-level goals we can pursue the components and seek the process for fulfilling them.High-level goals might include peace, excellent health care, adequate nutrition, accessible education, communication, freedom of expression, support for creative exploration, safety, and socially constructive entertainment. Computer technology can help attain these high-level goals if we clearly state measurable objectives, obtain participation of professionals, and design effective human-computer interfaces. Design considerations include adequate attention to individual differences among users, support of social and organizational structures, design for reliability and safety, provision of access by the elderly, handicapped, or illiterate, and appropriate user controlled adaptation. With suitable theories and empirical research we can achieve ease of learning, rapid performance, low error rates, and good retention over time, while preserving high subjective satisfaction.To raise the consciousness of designers and achieve these goals, we must generate an international debate, stimulate discussions within organizations, and interact with other intellectual communities. This paper calls for a focus on the "you" and "I" in developing improved user interface (UI) research and systems, offers a Declaration of Responsibility, and proposes a Social Impact Statement for major computing projects.},
	isbn = {0736-6906},
	doi = {10.1145/122672.122674},
	url = {http://doi.acm.org/10.1145/122672.122674},
	author = {Shneiderman, Ben}
}
