Persuading Visual Attention through Geometry

TitlePersuading Visual Attention through Geometry
Publication TypeJournal Articles
Year of Publication2008
AuthorsKim Y, Varshney A
JournalVisualization and Computer Graphics, IEEE Transactions on
Pagination772 - 782
Date Published2008/08//july
ISBN Number1077-2626
Keywordsattention;visual, generation;Attention;Awareness;Computer, Geometry, Graphics;Cues;Humans;Photic, Interface;Visual, modification;mesh, perception;, persuasion;art;mesh, saliency;visual, Stimulation;User-Computer

Artists, illustrators, photographers, and cinematographers have long used the principles of contrast and composition to guide visual attention. In this paper, we introduce geometry modification as a tool to persuasively direct visual attention. We build upon recent advances in mesh saliency to develop techniques to alter geometry to elicit greater visual attention. Eye-tracking-based user studies show that our approach successfully guides user attention in a statistically significant manner. Our approach operates directly on geometry and, therefore, produces view-independent results that can be used with existing view-dependent techniques of visual persuasion.