@article {17286,
	title = {Making Computer and Internet Usability a Priority},
	year = {2000},
	month = {2000/10/04/},
	abstract = {A management oriented essay on how to promote usability inorganizations.  It begins with crafting the message (Good usability is
good
business).  Then it deals with creating a cultural shift in information
technology and software engineering departments, so that the impact of
poor
design and the benefits of improvements are widely understood.  It closes
with an eight-step call to action.
Keywords: usability, technology fluency, user-centered design, software
engineering
(Also cross-referenced as UMIACS-TR-2000-70)
},
	keywords = {Technical Report},
	url = {http://drum.lib.umd.edu/handle/1903/1106},
	author = {Kreitzberg,Charles B and Shneiderman, Ben}
}
